LVIR seeks inspiration in loose silhouettes and strict lines of traditionally masculine apparel, thus expanding gender boundaries and confronting the mass-culture understanding of womanhood. The subtle art of being a woman it is: with her strength growing within and sheer beauty regardless of sexuality, a woman should stay true to herself. LVIR apparel is designed just to draw attention to the woman without labeling her as “sexy”, “bossy”, “bluestocking”, “tomboy”. Being sleek, simple, and comfortable all at once, LVIR designs are referred to as “soft masculinity”, combining the most practical and classy styles from all genders.