MIMI A LA MER
Milanese designer Michela Occhetto’s love of fashion and seaside has found creative expression in the making of a world of beachwear: Mimì à la mer.
The passion for the 60s and 70s and the elegance of those times is interpreted in a modern key, evoking a retro style, to create timeless garments.
Mimì à la mer's project is to create exclusive collections of the highest quality designed and produced in Italy, while maintaining limited editions to guarantee the exclusivity of its product to those who choose it.
Particular attention is given to the excellence of the materials, the research focuses on the choice of colour palettes with a vintage flavour and on the creation of the fabric graphics created exclusively for the brand. Each design is conceived by the designer who often takes inspiration from old films or photographs, even art significantly influences the choice of colors or subjects.
The goal of the collection is to create a total look made up of versatile costumes and clothing, which can accompany us to experience the long summer from morning to evening.