Atoir manifests a ‘coup de foudre' mentality. A ‘love at first sight’ enigma for visionary, unforgettable designs. Atoir is a journey of refinement and growth, an exploration of elevated outfitting composed by the revered design prose of Cynthia Farchione. Each collection blends architectural lines and simplicity with trend based items of diverse personality that ultimately form a cohesive range. Atoir’s signature style is expressed not only through apparel but in every aspect of the label, within the campaign imagery, the styling and the show room experience. Each collection pursues a design narrative of vast interconnectedness with purposeful intent. With immediate international cut through - Atoir will influence a new wave of directional fashion around the world.